Since the creation of the new LBG Brand Guidelines, Supergraphics have become the new norm for identity recognition within the group. Compared to more traditional icons, supergraphics have a much more engaging and emotive role. They are bold, colourful, modern and eye-catching visual assets. As simple and stylised geometric shapes, they are easy to work with and very recognisable. When used alongside other core assets, supergraphics help add richness, depth and standout for the Lloyds Banking Group brand.