Proteus worked alongside the Cyber Security / CRSO team to help re-brand and re-launch their offer to the wider Group. Aiming for group-wide recognition as the single source of authority on all things security related, both physical and cyber. Our aim was to create a positive security culture in Lloyds Banking Group, to innovate to educate, and raise security awareness. We developed a new brand identity for use across all channels, and supplied brand guidelines, and tone of voice guidleines. We also provided a design for a newsletter, built and developed custom SharePoint pages as well as a new navigation system for some of their primary pages. And then, at the last minute – they changed their name to ‘Safe & Secure’! Yet somehow, we still managed to deliver everything they needed.