Lloyds TSB Characters
While these were produced some time ago for Lloyds TSB they demonstrate yet another skill Proteus can offer. Characters creation and development was done to promote various campaigns to new and existing customers. We created a range of exciting illustrations, all within the brand guidelines along with accompanying messages that were used across both Digital and DM channels.
Making more of Tomorrow
Halifax ‘Making more of Tomorrow’ The Halifax ‘Making more of Tomorrow’ campaign video was launched to help Halifax customers who might need access to private banking services not offered by
Flex – Your Reward
Flex Benefits – Your Reward Having already encouraged colleagues to choose their flexible benefits online rather than over the phone way back in 2011, the Flex Benefits campaign was rejuvenated
Identities
Identities In order to gain the greatest recognition from a group or campaign, an identity is key to increase recognition. Identities must not fight with the core brand but provide
