The Big Conversation
The Big Conversation: Helping Britain Recover was a three-month series of discussions bringing together local businesses, policy makers, community leaders and experts from all regions and nations of the UK. Lloyds Banking Group prompted an open debate about the challenges facing the country and how we might recover. The conversation focused on seven topics, chosen on account of their significance for the UK’s current challenges and future prospects. Proteus designed, created and delivered the summary brochure in digital format to showcase the findings in more depth.

Making more of Tomorrow
Halifax ‘Making more of Tomorrow’ The Halifax ‘Making more of Tomorrow’ campaign video was launched to help Halifax customers who might need access to private banking services not offered by

Flex – Your Reward
Flex Benefits – Your Reward Having already encouraged colleagues to choose their flexible benefits online rather than over the phone way back in 2011, the Flex Benefits campaign was rejuvenated

Identities
Identities In order to gain the greatest recognition from a group or campaign, an identity is key to increase recognition. Identities must not fight with the core brand but provide