Growing Together - Woodland Trust
As the SharePoint platform begins to take flight, the Group Responsible Business team required a presence within their existing site to allow the Lloyds Banking Group and the Woodland Trust partnership to be introduced to colleagues. Through reforestation, LBG will plant 10 Million trees in the next 10 years and the site was launched to coincide with Mental Health Week. The campaign ‘Going Green for Mental Health’ had a theme of ‘Nature’.
To increase engagement, Proteus was able to embed a rich soundscape into the campaign page to allow colleagues to experience the rich sounds of the woodland as they read the campaign.
Making more of Tomorrow
Halifax ‘Making more of Tomorrow’ The Halifax ‘Making more of Tomorrow’ campaign video was launched to help Halifax customers who might need access to private banking services not offered by
Flex – Your Reward
Flex Benefits – Your Reward Having already encouraged colleagues to choose their flexible benefits online rather than over the phone way back in 2011, the Flex Benefits campaign was rejuvenated
Identities
Identities In order to gain the greatest recognition from a group or campaign, an identity is key to increase recognition. Identities must not fight with the core brand but provide
